Case Study: Unifying Dual Services with Strategic Branding & Digital Excellence for ACandTilesFixing

Background

Company: ACandTilesFixing
Industry: Home Services (HVAC Repair & Tile Installation)
Focus: A unique dual-service provider offering expert air conditioning repair (including emergency fixes, maintenance, and installations) and tile installation services (ceramic, porcelain, and custom flooring solutions).

Challenge:
ACandTilesFixing struggled with brand positioning due to its uncommon combination of services. Customers perceived the company as unfocused, and its outdated branding failed to highlight expertise in either field. Key issues included:

• Confusing messaging that diluted authority in both industries.

• A cluttered website with poor navigation between AC and tile services.

• Low SEO rankings for HVAC and tile-related keywords.

• Minimal visual differentiation between the two service lines.

Collaboration with Khaled Digital Solutions

Design Agency: Khaled Digital Solutions
Objective: Create a cohesive brand identity and digital platform that clearly communicates expertise in both HVAC and tile services while eliminating customer confusion.

Solution & Implementation

Khaled Digital Solutions developed a dual-branding strategy to streamline ACandTilesFixing’s identity and amplify its credibility in both niches:

1. Dual Brand Identity

   • Logo Design: Split logo featuring a snowflake (AC) and tile mosaic (flooring), unified by a shared color scheme.

   • Color Palette: Cool blues (trustworthy HVAC) and earthy terracotta (durable tiles).

   • Tagline: “Cool Comfort, Flawless Floors.”

2. Service-Specific Website Architecture

   • Dedicated Service Hubs: Separate landing pages for “AC Repair” and “Tile Installation” with tailored visuals and CTAs.

   • Unified Navigation: Clear menu options to toggle between services without losing brand consistency.

   • Trust Signals:

     • “Licensed HVAC Technician” and “Certified Tile Installer” badges.

     • Photo galleries showcasing AC repairs and tile projects.

3. Local SEO & Content Strategy

   • Keyword Targeting:

     • HVAC: “emergency AC repair,” “HVAC maintenance near me.”

     • Tiles: “custom tile installation,” “ceramic flooring experts.”

   • Blog Content: Educational articles like “5 Signs Your AC Needs Repair” and “Choosing Tiles for High-Traffic Areas.”

   • Google My Business optimization for both service categories.

4. Conversion-Focused Features

   • Dual Booking System: Separate inquiry forms for AC and tile services.

   • Service Guarantees: Highlighted warranties for repairs and installations.

   • Video Testimonials: Customers praising quick AC fixes and flawless tile work.

Results

Within 4 months of relaunch:

• 250% increase in website traffic, with 60% from local searches.

• 40% rise in AC repair bookings and 35% growth in tile installation inquiries.

• 4.8/5 average rating on Google, driven by streamlined service experiences.

• Featured as a “Top HVAC & Flooring Partner” in regional home service guides.

Client Testimonial
“Khaled Digital Solutions turned our dual services into a strength. Now, customers see us as experts in both fields—whether they need a cool home or a stunning floor!”
— Jamie Lopez, Owner, ACandTilesFixing

Agency Insight
“By visually and functionally separating the services while maintaining brand unity, we eliminated confusion and amplified trust in both niches.”
— Sarah Khaled, Creative Director, Khaled Digital Solutions

Conclusion

Khaled Digital Solutions transformed ACandTilesFixing from a disjointed service provider into a trusted authority for both HVAC and tile needs. The project highlights how strategic design and digital optimization can turn niche diversification into a competitive advantage.