Case Study: Boosting ACWashingMachineFix’s Market Leadership with Khaled Digital Solutions

Introduction

A/CWashingMachineFix, a leading provider of automatic washing machine and refrigerator maintenance in Riyadh, partnered with Khaled Digital Solutions to overhaul its digital strategy and brand identity. Struggling to stand out in Saudi Arabia’s saturated home-services market, the company sought to position itself as the most trusted and tech-savvy repair service. The collaboration drove a 55% increase in service bookings and a 3x boost in social media leads within four months.

Background

A/CWashingMachineFix has served Riyadh’s households and businesses since 2017, offering rapid repairs, preventive maintenance, and extended warranties for premium appliances like Samsung, LG, and Bosch. Despite its technical expertise, the company’s outdated branding and static website failed to engage Riyadh’s tech-driven consumers.

Khaled Digital Solutions, a Riyadh-based digital agency, was tasked with modernizing A/CWashingMachineFix’s image, streamlining customer interactions, and capturing demand from Saudi Arabia’s growing smart-home market.

Challenges

1. Generic Branding: A cluttered logo and inconsistent visuals undermined professionalism.

2. Low Online Visibility: The website lacked mobile optimization, Arabic content, and a booking system.

3. High Competition: New apps like Salla and Urban Company dominated search results for “washing machine repair Riyadh.”

4. Customer Trust Gaps: No reviews or real-time tracking reduced repeat business.

Solutions by Khaled Digital Solutions

A three-phase strategy focused on rebranding, digital agility, and customer loyalty:

1. Modern Brand Identity

• Designed a sleek logo with geometric appliance icons and a palette of trust-focused blues and clean whites.

• Developed bilingual (Arabic/English) brand guidelines for uniforms, service vans, and social media.

• Tagline: “Precision Repairs, Peace of Mind.”

2. Dynamic Website & Booking Ecosystem

• Built a mobile-first website with instant chat, live technician tracking, and one-click booking.

• Added service pages for washing machine error fixes, refrigerator gas refills, and maintenance plans.

• SEO-optimized for keywords like “emergency refrigerator repair Riyadh” and “LG washing machine service.”

3. Hyperlocal Digital Campaigns

• Launched Google Ads targeting Riyadh neighborhoods like Al Olaya, Al Nakheel, and Diplomatic Quarter.

• Produced short TikTok/Instagram Reels showcasing repair tips (e.g., “5 Signs Your Fridge is Overworking”).

• Introduced a WhatsApp Business API for instant customer support and reminders.

4. Trust-Building Tools

• Integrated Google Reviews and a “Technician of the Month” feature on the website.

• Launched a loyalty program offering discounts on annual maintenance contracts.

Implementation

• Timeline: Completed in 3.5 months (March–June 2024).

• Collaboration: Agile workflows with weekly feedback loops between A/CWashingMachineFix’s technicians and Khaled’s UX team.

• Tech Stack: WordPress for CMS, HubSpot for CRM, Canva for social assets, and SEMrush for SEO.

Results

• 55% Surge in monthly bookings, including contracts with Riyadh-based laundromats and co-living spaces.

• 3x Higher social media leads via TikTok/Instagram Reels and WhatsApp promotions.

• 4.8/5 Google Rating from 200+ reviews, boosting local search rankings.

• 30% Repeat Customers due to loyalty incentives and transparent pricing.

Client Testimonial

“Khaled Digital Solutions didn’t just upgrade our website—they transformed how Riyadh sees us. We’re now the first choice for millennials and busy families who value speed and digital convenience.”
— Fahad Al-Rashid, CEO, A/CWashingMachineFix

Conclusion & Future Plans

The partnership between A/CWashingMachineFix and Khaled Digital Solutions demonstrates how digital-first strategies can revolutionize traditional repair services in Saudi Arabia. With a refreshed brand and data-driven outreach, the company is poised to expand across the Kingdom.

Next Steps:

• Launch a mobile app for real-time repair tracking and AI-driven diagnostics.

• Partner with appliance retailers for bundled maintenance offers.

Contact Khaled Digital Solutions
Elevate your service business today!  visit www.khaleddigital.com.