Case Study: Modernizing Traditional Metalwork in Riyadh

Executive Summary

BlacksmithRiyadh, a leading metal workshop specializing in traditional blacksmithing and modern aluminum fabrication, partnered with Khaled Digital Solutions to bridge ancient craftsmanship with digital innovation. Through strategic branding and digital transformation, we elevated their position in Riyadh’s competitive metalworks market while preserving their artisanal heritage.

Company Background

For 4 years, BlacksmithRiyadh has served:

• Custom iron gates & Islamic geometric designs

• Architectural aluminum facades

• Restoration of heritage metalwork

• Commercial metal fabrication

Their workshop blends centuries-old blacksmith techniques with modern CNC technology, catering to royal palaces, mosques, and luxury properties across Saudi Arabia.

Challenges

1. Outdated Market Perception – Viewed as traditional rather than innovative

2. Limited Digital Presence – No showcase for complex craftsmanship

3. Inefficient Client Process – Reliance on in-person consultations

4. Competition from Factories – Struggled against mass-produced alternatives

Solutions by Khaled Digital Solutions

1. Heritage-Meets-Tech Branding

• Created a logo fusing anvil motifs with clean modern typography

• Produced video documentaries of master craftsmen at work

• Developed bilingual (Arabic/English) technical catalogs

2. Immersive Digital Showroom

• 360° virtual tours of workshop and past projects

• Interactive design configurator for gates/windows

• Augmented Reality app to visualize metalwork on client properties

3. Targeted Industrial Marketing

• LinkedIn campaigns targeting architects and contractors

• Google Ads for “custom metalwork Riyadh” + “heritage restoration”

• Instagram series showcasing transformation from raw metal to art

4. Streamlined Operations

• Digital measurement tools for remote project assessments

• CRM system tracking unique client design preferences

• Automated quoting for standard fabrication work

Results & Impact

• 400% increase in architectural firm collaborations

• 70% reduction in design approval time

• Featured in Saudi Heritage Commission’s artisan directory

• Shortlisted for King Abdulaziz Quality Award in traditional crafts

Conclusion

Khaled Digital Solutions helped BlacksmithRiyadh honor its legacy while embracing digital tools, making Saudi Arabia’s metalworking heritage accessible to a new generation of clients.

Forging the Future, Preserving the Past
Contact Khaled Digital Solutions for heritage business transformation.