Case Study: Transforming Building Construction Services in Riyadh

Executive Summary

Masarat Albenaa, a premier building construction company in Riyadh, partnered with Khaled Digital Solutions to enhance their digital strategy, improve client engagement, and streamline project management. Through comprehensive branding, a cutting-edge website, and targeted digital marketing, Khaled Digital Solutions positioned Masarat Albenaa as a leader in Riyadh’s competitive construction sector.

Company Background

Masarat Albenaa specializes in high-quality residential and commercial construction projects across Riyadh. With a commitment to innovation, sustainability, and timely delivery, the company has built a reputation for excellence in the Saudi construction market. However, to scale operations and attract high-value clients, they needed a stronger digital footprint.

Challenges

1. Weak Online Presence – Limited visibility in a market dominated by established competitors.

2. Outdated Branding – Visual identity did not reflect their modern construction expertise.

3. Inefficient Lead Generation – Reliance on word-of-mouth limited business growth.

4. Poor Client Communication – No centralized platform for project updates and inquiries.

Solutions by Khaled Digital Solutions

1. Strategic Branding & Visual Identity

• Redesigned logo, color scheme, and brand guidelines to convey professionalism and reliability.

• Developed marketing collateral (brochures, business cards, site signage) for cohesive branding.

• Created 3D project renders and animations to showcase construction expertise.

2. Advanced Website & Client Portal

• Built a mobile-responsive website featuring project portfolios, service details, and client testimonials.

• Integrated a secure client portal for real-time project tracking and communication.

• Optimized for local SEO (e.g., “top construction company in Riyadh”) to attract regional clients.

3. Digital Marketing & Lead Generation

• Launched Google Ads & LinkedIn campaigns targeting commercial developers and real estate investors.

• Implemented SEO strategies to rank for key industry terms.

• Produced video case studies of completed projects to build credibility.

4. Streamlined Operations

• Introduced CRM software to manage leads, contracts, and client follow-ups efficiently.

• Developed automated progress reports sent to clients via email/SMS.

Results & Impact

• 250% increase in website inquiries within six months.

• 35% growth in high-value contracts from digital channels.

• Enhanced brand authority with a modern, professional image.

• Improved client satisfaction through transparent project tracking.

Conclusion

Khaled Digital Solutions empowered Masarat Albenaa to dominate Riyadh’s construction sector with a powerful digital transformation. The company now attracts premium clients, operates more efficiently, and stands out as an industry innovator.

Ready to build your construction brand’s future?
Contact Khaled Digital Solutions today!