Case Study: Reinventing Modern Architecture with Smart Solutions – Mudasir Aluminium & Hadid’s Digital Leap with Khaled Digital Solutions

Overview

Mudasir Aluminium & Hadid, a pioneer in Riyadh’s architectural solutions sector, has been at the forefront of designing and installing premium aluminium doors, windows, and automated home systems since 2010. Known for blending durability with sleek modern aesthetics, the company sought to strengthen its digital presence to cater to Saudi Arabia’s growing demand for smart, energy-efficient homes. Partnering with Khaled Digital Solutions, a Riyadh-based digital agency, Mudasir aimed to reposition itself as a leader in tech-driven architectural innovation.

Challenges

1. Outdated Brand Image: A website and marketing materials that failed to reflect the company’s expertise in cutting-edge automation.

2. Low Market Awareness: Limited visibility among tech-savvy homeowners and developers seeking smart home solutions.

3. Complex Product Showcasing: Difficulty explaining technical features (e.g., automated windows, IoT integration) online.

4. Regional Competition: Rising competition from international brands offering similar solutions in the GCC.

Solutions by Khaled Digital Solutions

Khaled Digital Solutions designed a holistic digital strategy to amplify Mudasir’s strengths in innovation and quality:

1. Rebranding for a Modern Audience

   • Redesigned the logo and visual identity to emphasize precision engineering and smart technology.

   • Crafted a new tagline: “Where Aluminium Meets Intelligence.”

2. Interactive Website & Product Configurator

   • Launched a dynamic, mobile-responsive website with 3D product tours and video demos of automated systems.

   • Integrated a Smart Home Configurator Tool, allowing users to customize doors/windows with automation features (e.g., voice control, solar sensors).

3. SEO & Educational Content

   • Targeted high-intent keywords like “smart windows Riyadh” and “energy-efficient doors Saudi Arabia.”

   • Produced blog posts and video tutorials on topics like “5 Benefits of Automated Home Solutions” and “Future-Proofing Your Home with Aluminium.”

4. LinkedIn & Instagram Campaigns

   • Highlighted Mudasir’s projects through case studies (e.g., smart villa installations, commercial collaborations).

   • Partnered with Saudi architecture influencers to showcase real-world applications.

5. Lead Generation & CRM Integration

   • Deployed chatbots for instant technical support and lead capture.

   • Implemented a CRM system to track inquiries from developers and homeowners.

Results

Within eight months, Mudasir Aluminium & Hadid’s digital transformation delivered measurable success:

• 400% Increase in website traffic, with a 60% rise in time spent on product pages.

• 35% Growth in qualified leads, driven by the Smart Home Configurator tool.

• 2.5M+ Social Media Impressions, positioning Mudasir as a thought leader in home automation.

• Featured in Saudi Architecture Digest for “Bridging Aesthetics with IoT Innovation.”

• 20% Revenue Increase from automated door/window systems in Q4 2023.

Client Testimonial

“Khaled Digital Solutions transformed how we connect with our audience. Their tech-driven approach made complex automation relatable, and the configurator tool became our top lead generator. We’re now the go-to brand for smart architectural solutions in Riyadh.”
– Fahad Al-Mudasir, CEO of Mudasir Aluminium & Hadid

Conclusion

Mudasir Aluminium & Hadid’s collaboration with Khaled Digital Solutions underscores the power of aligning technical expertise with digital storytelling. By leveraging interactive tools, targeted content, and influencer partnerships, the company not only enhanced its market position but also educated Saudi homeowners on the value of intelligent, sustainable living. As demand for smart homes grows across the GCC, Mudasir is poised to lead Riyadh’s architectural evolution, proving that innovation in aluminium and automation can redefine modern living.

Keywords: Smart windows Riyadh, automated doors Saudi Arabia, aluminium solutions GCC, Khaled Digital Solutions case study, Mudasir Aluminium & Hadid success.