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Company Background

Sheikhcurtain, a distinguished name in Riyadh’s luxury furniture sector, was founded in 2003 as a family-owned workshop dedicated to creating handcrafted curtains and upholstery for discerning clients. Over two decades, the company has evolved into a leader in custom sofa and curtain manufacturing, celebrated for its fusion of traditional Arabian craftsmanship and modern design sensibilities. Headquartered in Riyadh, Sheikhcurtain has built a reputation for delivering bespoke solutions that cater to high-end residential, hospitality, and royal projects across Saudi Arabia and the GCC. The company’s journey began with a focus on intricate embroidery and locally sourced fabrics, eventually expanding into custom sofa production in 2010. By 2018, Sheikhcurtain established a state-of-the-art production facility that harmonized artisanal techniques with advanced manufacturing technology. This commitment to innovation and quality earned the brand recognition as “Riyadh’s Top Luxury Furniture Brand” at the 2022 Saudi Design Awards. Sheikhcurtain’s unique value lies in its ability to balance cultural heritage with contemporary aesthetics, offering personalized designs that reflect the tastes of its elite clientele, including luxury hotels and royal residences.

PROJECT BIO

Client:

sheikhcurtain

Category:

Website Design

Start Date:

01-17-2025

End Date:

01-20-2025

Designer

Khaled Digital Solutions

Website

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Case Study: Reinventing SheikhCurtain’s Legacy with Khaled Digital Solutions

Introduction

SheikhCurtain, Riyadh’s most trusted name in bespoke curtains and artisanal sofa manufacturing, partnered with Khaled Digital Solutions to modernize its brand and amplify its digital reach. Faced with rising competition from global luxury brands and a disconnect with younger, tech-savvy clients, SheikhCurtain sought to blend its heritage of craftsmanship with cutting-edge digital strategies. The collaboration led to a 60% increase in online inquiries, a 50% rise in B2B partnerships, and a strengthened reputation as Riyadh’s go-to luxury furnishings expert within eight months.

Background

SheikhCurtain has been a symbol of opulence in Saudi Arabia since 2010, crafting custom curtains and hand-stitched sofas for royal residences, luxury hotels, and elite real estate projects. Known for using rare materials like Omani frankincense-infused fabrics and gold-thread embroidery, the brand’s offline prestige struggled to translate into digital engagement.

Khaled Digital Solutions, a Riyadh-based design and digital agency, was tasked with repositioning SheikhCurtain as a modern luxury brand while honoring its artisanal roots.

Challenges

  1. Dated Brand Identity: A traditional logo and outdated visuals failed to appeal to younger luxury buyers.

  2. Limited Digital Presence: The website lacked e-commerce, Arabic content, and immersive product showcases.

  3. Global Competition: Brands like Fendi Casa and Roche Bobois dominated search visibility for “luxury sofas Riyadh.”

  4. B2B Outreach Gaps: No dedicated platform for architects and interior designers to collaborate.

Solutions by Khaled Digital Solutions

A three-phase strategy focused on rebranding, digital transformation, and audience targeting:

1. Heritage-Inspired Brand Revamp

  • Redesigned the logo with intricate Arabic calligraphy and modern geometric patterns.

  • Curated a luxury color palette (deep burgundy, sand gold, and ivory) reflecting Saudi heritage.

  • Tagline: “Where Tradition Weaves Modern Elegance.”

2. Immersive Bilingual Website

  • Launched an Arabic/English website with 4K video tours of workshops and 360-degree sofa/curtain previews.

  • Integrated an e-commerce platform for “Custom Collections” and a “Trade Portal” for bulk orders by designers.

  • SEO-optimized for keywords like “handmade curtains Riyadh” and “bespoke Saudi sofas.”

3. Strategic Digital Campaigns

  • Partnered with Saudi interior influencers for Instagram Reels showcasing SheikhCurtain’s craftsmanship.

  • Ran LinkedIn ads targeting architects and luxury real estate firms in Riyadh and Jeddah.

  • Launched Google Ads campaigns focusing on high-intent keywords and affluent Riyadh neighborhoods.

4. VIP Client Experience

  • Introduced a virtual reality (VR) tool for clients to visualize curtains and sofas in their spaces.

  • Developed a premium digital catalog with augmented reality (AR) fabric swatches.

  • Hosted exclusive workshops for interior designers at SheikhCurtain’s Riyadh showroom.

Implementation

  • Timeline: Completed in 6 months (March–August 2024).

  • Collaboration: Biweekly syncs with SheikhCurtain’s artisans and Khaled’s tech team.

  • Tech Stack: WooCommerce for e-commerce, Adobe Creative Cloud for design, HubSpot for CRM.

Results

  • 60% Increase in website inquiries, with 45% from Saudi Arabia’s under-35 luxury buyers.

  • 50% Growth in B2B partnerships, including contracts with two Riyadh-based mega-projects.

  • 25K+ Social Media Followers gained through influencer-led storytelling.

  • 30% Revenue Boost from e-commerce and trade portal orders.

Client Testimonial

“Khaled Digital Solutions honored our legacy while propelling us into the digital age. Their VR tool and influencer campaigns have made SheikhCurtain a household name among Saudi Arabia’s design elite.”
— Khalid Al-Sheikh, Founder, SheikhCurtain

Conclusion & Future Plans

The partnership between SheikhCurtain and Khaled Digital Solutions exemplifies how heritage brands can thrive in a digital era. By merging Saudi craftsmanship with innovative technology, SheikhCurtain now leads Riyadh’s luxury furnishings market.

Next Steps:

  • Expand into GCC markets with localized collections.

  • Launch an AI-driven design assistant for personalized client recommendations.

Contact Khaled Digital Solutions
Transform your legacy brand today!  visit www.khaleddigital.com.

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Khaled Digital Solutions has created stunning digital presences for clients across industries. With a growing list of satisfied customers, this agency is making its mark as a leader in digital services.

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